Family since Forty-Seven

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The Sassaman family has owned and actively operated Harley-Davidson® dealerships since 1947. Serving Macon and surrounding communities since 1957, the Harley-Davidson of Macon team is committed to delivering a premium customer experience while sharing their passion for motorcycles. Family is our culture at Harley-Davidson of Macon, and we are happy to include you as part of our Harley-Davidson family and look forward to serving you. Learn More

Why Harley-Davidson® of Macon?

Family since forty-seven.

Our history as a family owned and operated Harley-Davidson dealership,and our relationship withHarley-Davidson Motor Company extends over 75years–since 1947.

The faces you see today will behere tomorrow-Ourteam of staffhave been with us for yearsand are some of the best in the business.

A sense of Family is part our culture -we continually strive to treat our customers and employees like family and look forward to welcoming you.

We take as much pride in our customer service as we do in our motorcycles.

We go the extra mile to make sure your experience at our dealership is beyond comparison.

Our staff are riders just like you and are committed to serving you with integrity and without pressure.

At Harley-Davidson of Macon there are never hidden fees or charges. Our goal is to be your advocate, to help you feel certain and satisfied with your buying decisions. In every aspect of our business, we are not here merely to make a sale. We are here to earn a customer for life.

We are passionate about motorcycles and racing is in our blood

Owner and Dealer Principal, Greg Sassaman raced professionally for the Harley-Davidson Factory Race Team and his sons Brett and Payton Sassaman also raced professionally. Greg, Brett, and Payton have all earned Pro / Expert level race wins, Regional, and National championships in both Flat Track and Road Racing.

Some of our Staff have worked for National Championship winning professional race teams or have been racers themselves - while others enjoy cruising backroads on the weekend and annual trips to Daytona Bike Week.

From our years of experience in riding and racing, not only do our staff relate to riders at all levels and from all backgrounds, we bring a high level of expertise and professionalism from the racetrack to you and your motorcycle.

You’ll find our attention to detail sets us apart.

Before you take delivery of your New or Pre-Owned Harley-Davidson, each motorcycle goes through a thorough 30-point Final Check procedure to make sure they are road worthy for miles of enjoyment.

We provide a new owner orientation to fully explain how to properly and safely operate and care for your new motorcycle, as well as introduce you to our staff in Motorclothes, Parts & Accessories, and Service on a VIP dealership tour to make sure all needs are met to fully enjoy your Harley experience.

We offer complimentary riding lessons when you purchase a motorcycle.

Learn to ride on our fleet of training motorcycles that start small and progressively work up to your own Harley, at your own pace, through personalized, one-on-one sessions with our qualified instructors.

Has it been a while since you’ve ridden? Maybe you’ve ridden before but are new to riding a Harley? Your safety is our priority - we encourage all who purchase a motorcycle who may feel cautious before venturing out on the open road to take advantage of our practice area and complimentary refresher instructions – we want our customers to feel comfortable, confident, and adjusted to their new Harley.

We are a Bar & Shield Award Winning Dealership.

Harley-Davidson of Macon recently earned the prestigious Silver Bar & Shield Circle of Achievement Award. Presented by Harley-Davidson Motor Company, this award is given to dealers based on its delivery of premium customer experiences and for demonstrating operational excellence across a range of categories.

Silver Bar & Shield award recipients, like Harley-Davidson of Macon, consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson experiences.

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What our Customers are Saying

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John Wiliis
It does not matter which department you go to everyone is friendly and courteous. Everyone is very knowledgeable. Mike and Bear great salesman that will work to get you on the bike you want. Gerald and Perry know their parts and their customers by name. Tyler and Harley run a tight ship back in service. The girls in apparel are always very helpful. Mrs. Lisa is second to none, never fails to help her customers or the community. Welcome to Harley of Macon where we are all family. Go check them out,
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John Carter
From talking on the phone about my trade for a 2022 Street Bob, Bear was knowledgeable and even basically gave me a price that was in the ballpark of the deal I would receive on my trade in. He was able to answer my questions on upgrades and who would be best to get the parts I needed. I am a satisfied customer with my visit to the Macon dealership. (Employee: Bear Bowers)
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Kevin Donald
Ordered a master cylinder repair kit over the phone and came in and saw Perry and picked it up with no problems and it was exactly the right part (Employee: Perry McGee)
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Shawn Downing
Brian made me glad I walked in. (Employee: Brian Dancy)
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Jimmy Monk
I appreciate the ownership, staff and products of Harley Davidson of Macon. The support to Law Enforcement, Military and local community is first class.. just like the motorcycles they sell. (Employee: Greg Sassaman, Lisa Sassaman)
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Charles Sensabaugh
Mike meet me on showroom floor and started talking to me about preowned harleys. I pretty much knew what I wanted and we settled on a 2013 Heritage softail. Randy wrapped everthing up in the finance dept, Mike went over the bike with me and done everything he promised to be sure the bike was complete. This is the second Harley Ive purchased at Harley of Macon. Thanks for all you do. Love the atmosphere there. (Employee: Mike Anderson)
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Kate Stewart
This is my 3rd Harley and it was the best kept secret ever!!!! Bear did an awesome job concealing it too!!! My go to dealership for everything!!!!! I am happy to be back on 2 wheels after almost a year and a half of long therapy and multiple surgeries but I pushed and worked hard and I'm back in the wind once again (Employee: Bear Bowers)
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James Campbell
Hilary has gone well above and beyond to ensure that I always get the right parts. She bends over backward to make sure I get the parts I need as quickly as possible. She has gone so far as calling me as soon as the parts I ordered make it to the store to make sure my projects are completed on time. Her knowledge of motorcycles and attention to detail show her devotion to the Macon Harley-Davidson community and to motorcycling as a whole! (Employee: Hillary McNutt)
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Aaron St
Just purchased my 1st Harley from here and overly impressed! The staff truly is family and it shows in how they treat customers. Even free lessons since my 2st Harley! Now just waiting to have it brought to me so I can get some seat time! Thanks so much to everyone there. (Employee: Brian Dancy, Greg Sassaman, Hillary McNutt, Lisa Sassaman, Payton Sassaman)
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William Bernard
I can't say enough about the sales staff and the service dept. I always leave there satisfied that I was treated like family. I have been a customer since the mid 1970's. I'll never go anywhere else. (Employee: Chad Hixson)


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