Family since Forty-Seven

Welcome to

The Sassaman family has owned and actively operated Harley-Davidson® dealerships since 1947. Serving Macon and surrounding communities since 1957, the Harley-Davidson of Macon team is committed to delivering a premium customer experience while sharing their passion for motorcycles. Family is our culture at Harley-Davidson of Macon, and we are happy to include you as part of our Harley-Davidson family and look forward to serving you. Learn More

Why Harley-Davidson® of Macon?

Family since forty-seven.

Our history as a family owned and operated Harley-Davidson dealership,and our relationship withHarley-Davidson Motor Company extends over 75years–since 1947.

The faces you see today will behere tomorrow-Ourteam of staffhave been with us for yearsand are some of the best in the business.

A sense of Family is part our culture -we continually strive to treat our customers and employees like family and look forward to welcoming you.

We take as much pride in our customer service as we do in our motorcycles.

We go the extra mile to make sure your experience at our dealership is beyond comparison.

Our staff are riders just like you and are committed to serving you with integrity and without pressure.

At Harley-Davidson of Macon there are never hidden fees or charges. Our goal is to be your advocate, to help you feel certain and satisfied with your buying decisions. In every aspect of our business, we are not here merely to make a sale. We are here to earn a customer for life.

We are passionate about motorcycles and racing is in our blood

Owner and Dealer Principal, Greg Sassaman raced professionally for the Harley-Davidson Factory Race Team and his sons Brett and Payton Sassaman also raced professionally. Greg, Brett, and Payton have all earned Pro / Expert level race wins, Regional, and National championships in both Flat Track and Road Racing.

Some of our Staff have worked for National Championship winning professional race teams or have been racers themselves - while others enjoy cruising backroads on the weekend and annual trips to Daytona Bike Week.

From our years of experience in riding and racing, not only do our staff relate to riders at all levels and from all backgrounds, we bring a high level of expertise and professionalism from the racetrack to you and your motorcycle.

You’ll find our attention to detail sets us apart.

Before you take delivery of your New or Pre-Owned Harley-Davidson, each motorcycle goes through a thorough 30-point Final Check procedure to make sure they are road worthy for miles of enjoyment.

We provide a new owner orientation to fully explain how to properly and safely operate and care for your new motorcycle, as well as introduce you to our staff in Motorclothes, Parts & Accessories, and Service on a VIP dealership tour to make sure all needs are met to fully enjoy your Harley experience.

We offer complimentary riding lessons when you purchase a motorcycle.

Learn to ride on our fleet of training motorcycles that start small and progressively work up to your own Harley, at your own pace, through personalized, one-on-one sessions with our qualified instructors.

Has it been a while since you’ve ridden? Maybe you’ve ridden before but are new to riding a Harley? Your safety is our priority - we encourage all who purchase a motorcycle who may feel cautious before venturing out on the open road to take advantage of our practice area and complimentary refresher instructions – we want our customers to feel comfortable, confident, and adjusted to their new Harley.

We are a Bar & Shield Award Winning Dealership.

Harley-Davidson of Macon recently earned the prestigious Silver Bar & Shield Circle of Achievement Award. Presented by Harley-Davidson Motor Company, this award is given to dealers based on its delivery of premium customer experiences and for demonstrating operational excellence across a range of categories.

Silver Bar & Shield award recipients, like Harley-Davidson of Macon, consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson experiences.

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What our Customers are Saying

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Johnny Mims
Great overall customer service and experience with Jamie my sales associate and the entire Harley Davidson Macon Team that help closed the deal on my 2023 Road Glide Limited (Employee: Jamie Ball)
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Chris Boals
I spoke with many of the employees at the Macon shop. Everyone was incredibly polite and helpful. I couldnt have asked for a better afternoon with them.
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Charles Wood
They make you feel like you are family (Employee: Bear Bowers, Randy Parrott, Gerald Gibson)
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Walter Dale McLane
Yhey made me feel comfortable (Employee: Bear Bowers)
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Clark Bowers
Jaimie was very knowledgeable about the model I was interested in. He explained everything about the bike thoroughly and took me on a very good test ride. He also assisted with me in getting all accessories and changes arranged through the Parts Dept. On the day of closing on the purchase, Jaimie was involved with a new sales customer when we arrived. He immediately arranged for Randy to help with the paperwork. Randy was knowledgeable and helpful with that process. Chad treated me well throughout the entire process. The entire experience was enjoyable and smooth. (Employee: Jamie Ball, Randy Parrott, Chad Hixson)
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Rodger Wagoner
Bear was extremely helpful and patient helping me narrow down which model to select. He test rode bikes with me in cold conditions until I found the right fit for me. (Employee: Bear Bowers)
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Dave Zito
I have purchased 4 Harleys over the years from Laidlaws out in SoCal. This time, I drive 280 miles to purchase my Road Glide Special Anniversary from Harley of Macon. I have to tell youthis was a fantastic buying experience all around! Everyone in the shop went out of their way to make this purchase smooth and memorable. I will definitely be coming backthe drive was well worth it! Thanks to everyone who helped me out!
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Went in today to get a helmet & was a little overwhelmed buy them all. Evie helped me and was patient with me and all of my silly questions. She helped me pick out the perfect helmet. I'm very pleased with your store and this young lady. Very professional and friendly. (Employee: Evie Jackson)
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Brian Collins
By far the best Harley dealership in the state of Georgia. Thank you guys so much (Employee: Bear Bowers)
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mark whitten
Gerald- i have ordered a few parts from Gerald in person and over the phone, he is full of knowledge and was very honest with me about fit and proper parts. Thank You Gerald. Perry- Setup my first 1k service with an appointment, drove in the day of service and was quickly checked in and the tech started on my bike, i was in/out in less than 2 hours. Beyond pleased with how quick it was. Thank You Gerald & the tech that did my service. (Employee: Gerald Gibson, Perry McGee)


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