The Sassaman family has owned and actively operated Harley-Davidson® dealerships since 1947. Serving Macon and surrounding communities since 1957, the Harley-Davidson of Macon team is committed to delivering a premium customer experience while sharing their passion for motorcycles. Family is our culture at Harley-Davidson of Macon, and we are happy to include you as part of our Harley-Davidson family and look forward to serving you.
Our history as a family owned and operated Harley-Davidson dealership and our relationship with Harley-Davidson Motor Company extends over 75years–since 1947.
The faces you see today will be here tomorrow - Our team of staff have been with us for years and are some of the best in the business.
A sense of Family is part our culture -we continually strive to treat our customers and employees like family and look forward to welcoming you.
We go the extra mile to make sure your experience at our dealership is beyond comparison.
Our staff are riders just like you and are committed to serving you with integrity and without pressure.
At Harley-Davidson of Macon there are never hidden fees or charges. Our goal is to be your advocate, to help you feel certain and satisfied with your buying decisions. In every aspect of our business, we are not here merely to make a sale. We are here to earn a customer for life.
Owner and Dealer Principal, Greg Sassaman raced professionally for the Harley-Davidson Factory Race Team and his sons Brett and Payton Sassaman also raced professionally. Greg, Brett, and Payton have all earned Pro / Expert level race wins, Regional, and National championships in both Flat Track and Road Racing.
Some of our Staff have worked for National Championship winning professional race teams or have been racers themselves - while others enjoy cruising backroads on the weekend and annual trips to Daytona Bike Week.
From our years of experience in riding and racing, not only do our staff relate to riders at all levels and from all backgrounds, we bring a high level of expertise and professionalism from the racetrack to you and your motorcycle.
Before you take delivery of your New or Pre-Owned Harley-Davidson, each motorcycle goes through a thorough 30-point Final Check procedure to make sure they are road worthy for miles of enjoyment.
We provide a new owner orientation to fully explain how to properly and safely operate and care for your new motorcycle, as well as introduce you to our staff in Motorclothes, Parts & Accessories, and Service on a VIP dealership tour to make sure all needs are met to fully enjoy your Harley experience.
Learn to ride on our fleet of training motorcycles that start small and progressively work up to your own Harley, at your own pace, through personalized, one-on-one sessions with our qualified instructors.
Has it been a while since you’ve ridden? Maybe you’ve ridden before but are new to riding a Harley? Your safety is our priority - we encourage all who purchase a motorcycle who may feel cautious before venturing out on the open road to take advantage of our practice area and complimentary refresher instructions – we want our customers to feel comfortable, confident, and adjusted to their new Harley.
Harley-Davidson of Macon recently earned the prestigious Silver Bar & Shield Circle of Achievement Award. Presented by Harley-Davidson Motor Company, this award is given to dealers based on its delivery of premium customer experiences and for demonstrating operational excellence across a range of categories.
Silver Bar & Shield award recipients, like Harley-Davidson of Macon, consistently elevate the brand by providing their customers with exceptional and authentic Harley-Davidson experiences.
Hard Candy Custom 🔥🍒 This Road Glide Special in Hard Candy Custom Hot Rod Red Flake is an absolute showstopper. Jaw-dropping flake, killer stance, and ready to roll… Condition: Pre-owned Year: …
🔥 LS2 Challenger II Battleborn 🔥 This premium full-face helmet combines a lightweight fiberglass shell, integrated drop-down sun shield, Pinlock anti-fog system, and ECE 2206 safety certification—…
We’re looking for the next great addition to the Harley-Davidson of Macon team 🤝 If you’re outgoing, motivated, and enjoy working with people, we’ll teach you the rest. ✔ Full-time position ✔ Paid …
Not all riding shoes are created equal. The right pair doesn’t just look good when you kick the stand down... it gives you the confidence, grip, and protection you want every time you throw a leg …
Pre-Owned Spotlight 🔦 This 2018 Street Glide Special in Twisted Cherry is available now… and it’s loaded from front to back. We’re talkin’ upgraded audio to crank your soundtrack, custom bars, …
Keep scrolling... unless you like blacked-out Road Glides with Phantom Flames 🔥 Because this 2025 Midnight Firestorm just hit our pre-owned inventory and it’s already wearing upgraded bars, audio …
FIRST BIKE STATUS UNLOCKED 🔓 Fernando made the trip from Warner Robins to pick up his very first motorcycle, and he’s kicking things off in serious style with a brand new Nightster Special in Blood …
Here’s at least $1,000 reasons to make your move… Customer Cash is available now on select new Low Rider S & Low Rider ST models for a limited time at Harley-Davidson of Macon 🏁 See dealer for …
